Privacy Policy

Last updated: January 30, 2026

LeadMaxxing ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our website and services.

1. Information We Collect

Information You Provide

When you create an account or use our services, we collect:

  • Contact information (name, email address, company name)
  • Account credentials
  • Payment information (processed securely by our payment provider)
  • Communications you send to us

Information Collected Automatically

When you visit our website, we automatically collect:

  • IP address and approximate location
  • Browser type and device information
  • Pages visited and interactions
  • Referring website
  • Cookies and similar technologies

Information Collected Through Our Service

When you use LeadMaxxing on your website, our tracking script collects data about your visitors, including:

  • Page views and navigation patterns
  • Time on site and engagement metrics
  • Traffic source and UTM parameters
  • Device and browser information
  • IP address (for cross-device matching)
  • Form submissions and conversion events

2. How We Use Your Information

Purpose Legal Basis
Provide and maintain our Service Contract performance
Process payments Contract performance
Send service-related communications Contract performance
Improve and develop our Service Legitimate interest
Send marketing communications Consent
Prevent fraud and abuse Legitimate interest
Comply with legal obligations Legal requirement

3. Data Sharing and Disclosure

We do not sell your personal information. We may share data with:

  • Service providers: Companies that help us operate our business (hosting, payment processing, analytics)
  • CRM integrations: When you connect your CRM, we share enriched lead data as configured by you
  • Legal requirements: When required by law or to protect our rights
  • Business transfers: In connection with a merger, acquisition, or sale of assets

4. Data Retention

We retain your data for as long as your account is active or as needed to provide services. After account termination:

  • Account data is deleted within 30 days
  • Visitor tracking data is deleted within 90 days
  • Aggregated, anonymized data may be retained indefinitely

5. Your Rights

Depending on your location, you may have the right to:

  • Access: Request a copy of your personal data
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your data
  • Portability: Receive your data in a portable format
  • Object: Object to certain processing activities
  • Withdraw consent: Withdraw consent where processing is based on consent

To exercise these rights, contact us at privacy@leadmaxxing.com.

6. Cookies and Tracking

We use cookies and similar technologies to:

  • Remember your preferences and login status
  • Analyze website usage and performance
  • Enable our tracking functionality for customers

You can control cookies through your browser settings. Note that disabling cookies may affect functionality.

7. Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption of data in transit (TLS) and at rest
  • Regular security assessments
  • Access controls and authentication
  • Employee security training

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

8. International Transfers

Your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including Standard Contractual Clauses where required.

9. Children's Privacy

Our Service is not directed to children under 16. We do not knowingly collect data from children. If you believe we have collected data from a child, please contact us.

10. California Privacy Rights (CCPA)

California residents have additional rights:

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising rights

We do not sell personal information as defined by the CCPA.

11. European Privacy Rights (GDPR)

If you are in the European Economic Area, you have rights under GDPR including access, rectification, erasure, restriction, portability, and objection. Our legal bases for processing are described in Section 2.

You may also lodge a complaint with your local data protection authority.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through our Service. Your continued use after changes constitutes acceptance.

13. Contact Us

For privacy-related questions or to exercise your rights:

Email: privacy@leadmaxxing.com

For general inquiries: hello@leadmaxxing.com

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